Ishita Devpura: The heart behind Pooja Hetu!

Ishita Devpura, a Chartered Accountant hailing from the vibrant city of Jaipur, embarked on a transformative journey from her corporate role as a Tax Consultant to the realm of Vedic Wisdom and Spiritual Science. She had an ardent wish to preserve the essence of Hindu Culture, which she finds gradually depleting with time. Her deep-seated inclination and unwavering belief in the power of ancient traditions inspired her to create Pooja Hetu. Recognizing the millennials’ yearning to reconnect with their cultural heritage amidst the challenges of modern life, she envisioned a platform that would make these timeless traditions accessible and relevant. Her inspiration stems from her own experiences as a millennial. Today, we may have the desire but lack the knowledge; even if we find out, we lack time. That’s where she finds an opportunity to bridge the gap.
Before founding Pooja Hetu, Ishita successfully ran her first entrepreneurial venture for three years, which laid the foundation for her business acumen and entrepreneurial spirit. This experience, coupled with her profound love for Vedic knowledge, metamorphosed into her current venture.
Her vision for Pooja Hetu is to create a sanctuary where ancient traditions meet modern needs, ensuring that the rich cultural heritage of India continues to thrive in the hearts and homes of the new generation bringing peace, prosperity and harmony in every household!